Are you missing out on an opportunity this Thanksgiving?
20 September, 2016
From gourmet burgers and ribs to loaded dogs and mac n’ cheese, American dining has never been more popular in the UK. The spiralling admiration for so-called ‘Americana’ brings with it an opportunity for caterers to leverage as-yet-untapped occasions like Thanksgiving, using Halloween and the way it has grown to become a firm fixture on UK calendars, as a prime example.
Originally celebrated as a day of giving thanks for the blessing of the harvest, Thanksgiving is celebrated on the fourth Thursday of November in the United States (November 24th 2016) and has socialising over good food as one of its central themes.
This side of the pond, Moy Park recently found that 60% of UK consumers would dine out to celebrate Thanksgiving, while 51% of consumers said that they would like to see more pubs and restaurants actively put on Thanksgiving celebrations*. So, why not seize this opportunity to put on your own celebration and give customers what they want!
With Moy Park’s new Casual Dining range, you can delight your customers with American inspired dishes such as delicious Buttermilk wings, Smoky BBQ Chicken Drum Shanks, a tasty Southern Spiced Chicken Burger, or Nacho cheese steaks! Supplied frozen, these dishes makes it easy for you to serve up a taste of the US with minimum fuss and wastage in your kitchen. With such a great profit making opportunity just around the corner, now is the time to make the most of the soaring demand for American dining and start giving thanks!
*Toluna 2016 – 300 people