Innovation, Insights and Products

Category and Consumer Insight

At Moy Park we put the consumer at the heart of our business and as a result we have a dedicated insight team to help us understand and meet the needs of consumers across retail and foodservice.  Our focus is simple; we want to provide unparalleled expertise in the categories in which we operate, so that we can enhance these categories for the mutual benefit of our business, our business partners, and most of all the consumers of our products.

We believe research and insight are enablers for the rest of the business and help us respond to rapidly changing markets. As a result we pride ourselves on having access to the best data sources available on the market, partnering with expert providers including Kantar, IGD, Mintel and M&C Allegra.  We keep up to date with the latest food trends and provide regular economic insight, market trends and competitor audits.    We also pride ourselves on being able to provide market leading expertise in emerging channels such as online shopping, food service, convenience and the discount sector.

Over the years we have developed a deep category understanding and have great category management expertise, working with customers to foster growth and development in their key target areas.

We work closely with our product development teams and chefs; with category insight, customer & consumer needs and food & market trends at the centre of our decision making.

New Product Development

As one of the leading suppliers of private label and branded chicken, turkey and complementary foods, Moy Park is continuously striving to invent and seek out great tasting products with inspiration from around the world.

Our New Product Development Team work closely with our customers, delivering bespoke ideas that bring excitement to consumers whilst driving sales for stockists. In fact, over 300 new product ideas are presented annually!

Meet Aaron Dixon

Our Executive Chef, Aaron, is the man behind our great tasting products. He comes up with hundreds of delicious new ideas to help deliver flavour to meal times.

'In the kitchen'

Moy Park's 'In the kitchen' was developed to inspire people into their kitchens to cook and create mouth watering recipes using a wide range of Moy Park chicken products and cuts. Aaron regularly uploads new and delicious recipes and there is also the option to share your own favourite recipe! See more at www.moyparkchicken.com.